Research ArticlePSYCHOLOGY

Moving chairs in Starbucks: Observational studies find rice-wheat cultural differences in daily life in China

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Science Advances  25 Apr 2018:
Vol. 4, no. 4, eaap8469
DOI: 10.1126/sciadv.aap8469

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  • RE: Moving chairs in Starbucks

    This is a very interesting study. One of the stereotypes between Northern vs. Southern people in China is height. People from the North on average are larger than people in the South. This has been attributed to the historical differences in wheat vs rice diet. I was wondering if size difference was considered a factor in the Starbucks model of moving the chairs. I am a smaller person, and would not have moved the chairs, and regularly squeeze through places, however a larger person would move the chairs. On average, the people from the wheat growing region are larger and might be more likely to move the chairs for that reason.

    Competing Interests: None declared.

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